FT Future of Marketing Summit 2014
September 17, 2014 | 10 on the Park, New York #FTmarketing


Xaxis is the world’s largest audience buying company. Through its proprietary platform, Xaxis offers advertisers a single, comprehensive resource from which to reach and engage with global audiences across the universe of digital media.  Xaxis, a GroupM company that is part of WPP, has a presence in 26 countries across North America, Europe, Asia-Pacific and Latin America. www.xaxis.com

Since its inception, Future Foundation has worked as a consumer insight partner to global clients from a range of sectors including FMCG, finance, entertainment, technology, automotive, retail, charity amongst others. We pride ourselves on not only having the best product and people but also a unique ability to understand a client’s needs before they do and whilst every client is different, ultimately our job is to deliver actionable consumer insight.

In order to meet the range of unique client perspectives, challenges and demands, we’ve built a suite of tools and routes to insight. Our central proposition is nVision – a proprietary insight service – which can be used in isolation or combined with other services we offer (segmentation, scenario planning, forecasting, trend identification, bespoke research, training, cross market collaboration, NPD qualification and innovation integration within organisations). www.futurefoundation.net

_ Modern Marketers choose Oracle Marketing Cloud to build customer obsessed cultures, create and manage ideal customers, and power revenue performance. They use award-winning technology and expertise to transform marketing by truly knowing the customer, engaging with cross-channel marketing, and achieving data driven accountability. Integrated information from Digital Body Language, content marketing, social marketing, marketing data, and dozens of AppCloud apps enables them to target, engage, convert, analyze, and use marketing technology for a better customer experience. Visit eloqua.com, subscribe to the It’s All About Revenue blog, or email demand@eloqua.com.

_ Fiksu is the leading provider of mobile app marketing products that help app and game marketers reach their user acquisition goals. The company’s patent-pending Programmatic Mobile Demand Platform applies intelligent technology to proprietary big data to master ALL the challenges of mobile advertising - including tracking, optimization, media buying and integration. This cohesive approach spans the entire mobile ecosystem and ultimately delivers the best marketing performance. Additionally, Fiksu offers FreeMyApps®, the world’s largest app discovery platform where users are rewarded. Based in Boston, Mass., Fiksu is venture-backed by Qualcomm Ventures and Charles River Ventures. More at www.fiksu.com, @Fiksu, and on the Fiksu blog.

  _ Skyword empowers a sustainable, scalable approach to original content creation. With a powerful combination of technology, services and content creators, Skyword liberates marketers from outdated marketing approaches and inspires them to create deep connections with customers through meaningful storytelling. www.skyword.com


“Jun” means truth, and the company was founded on the principles of honesty and integrity. Jun Group gets millions of people to see branded content through our video distribution and traffic-driving platforms.

Everything Jun Group does is backed by the Jun Group Promise: Placements are always 100% visible, 100% transparent, and 100% brand safe or the entire price of the campaign is refunded. 

Founded in 2005, Jun Group is privately held, with offices in New York, Chicago, Detroit, and San Francisco. Clients include Fortune 500 brands, media agencies, and major entertainment companies. Please visit http://jungroup.com for more information.



  _ Relativity (relativitymedia.com) is a next-generation global media company engaged in multiple aspects of content production and distribution, including movies, television, fashion, sports, digital and music. More than just a collection of entertainment-related businesses, Relativity is a content engine with the ability to leverage each of these business units, independently and together, to create content across all mediums, giving consumers what they want, when they want it.

Relativity Studios, the company's largest division, has produced, distributed or structured financing for more than 200 motion pictures, generating more than $17 billion in worldwide box-office revenue and earning 60 Oscar nominations.

Madvine operates at the intersection of Madison Avenue and Vine Street, where brand marketing and entertainment meet. Leveraging Relativity’s vast creative capabilities and global reach, Madvine empowers brands to connect with consumers in organic, relevant and engaging ways. At the same time, Madvine develops new consumer brands—and partners with established ones—growing them through its association with Relativity’s film, TV, sports, fashion and digital assets.



  _ Tealium helps savvy brands bring order to marketing chaos and engage customers in innovative ways. Using Tealium as the foundation for their digital marketing operations, smart marketers can fuel real-time unified marketing initiatives and drive more profitable customer interactions across all digital touch points. Tealium is the recognized leader in enterprise tag management and was recently named one of Forbes’ Most Promising Companies in America for 2014. Each quarter, Tealium serves 1.2 trillion tags on behalf of its global clients, representing an estimated $75B in annual online transactions. For more information, please visit www.tealium.com.


  _ Appinions is an Influence Marketing Platform that helps B2B businesses to identify, manage, and measure the people and ideas that impact companies and their products. Built on more than a decade of Cornell University research, the Appinions platform reviews nearly a billion documents every month from offline, online, and social sources to help marketers gain a clear understanding of whose opinions are driving market awareness and perception, which themes are resonating with prospects, and which channels are delivering the greatest impact. The insights delivered by Appinions enable marketers to dramatically improve the performance of content marketing programs, executive influence efforts, product launches, and more. www.appinions.com

  _ Spritz is the company behind the advanced text streaming technology built to reinvent the way people read on-the-go. Launched in February 2014, Spritz provides unique value on a multitude of mobile devices by offering an effortless and engaging reading experience through its technology that streams individual words, one by one, at the user’s desired speed. www.spritzinc.com



Econsultancy’s mission is to help our customers achieve excellence in digital business, marketing and ecommerce through research, training and events.

Econsultancy is used by more than 600,000 professionals every month, and has offices in New York, London and Singapore.

Our subscribers have access to research, market data, best practice guides, case studies and elearning – all focused on helping individuals and enterprises get better at digital.

The subscription offering is supported by digital transformation services which include capability programs, training courses, skills assessments and audits. We train and develop thousands of professionals each year as well as hosting events and networking that bring the Econsultancy community together around the world. www.econsultancy.com

_ EContent is a leading authority on the businesses of digital publishing, media, and marketing, targeting executives and decision-makers in these fast-changing markets. By covering the latest tools, strategies, and thought-leaders in the digital content ecosystem, EContentmagazine and EContentmag.com keep professionals ahead of the curve in order to maximize their investment in digital content strategies while building sustainable, profitable business models. www.econtentmag.com

_ Ellevate is a global professional women's network dedicated to the economic engagement of women worldwide. The most expansive and diverse network of its kind, our community is made up of successful, motivated and passionate professional women from various industries and walks of life with one common belief: that investing in themselves and in other women is good business. www.ellevatenetwork.com

_ eMarketer is the industry’s leading research firm providing data, insights and perspectives for marketing in the digital world. Our research helps marketers answer three essential questions: how consumers spend their time, how consumers spend their money, and what marketers are doing to reach them. This intelligence empowers our customers to confidently make decisions about strategies, tactics and budgets www.emarketer.com.


The Executive Next Practices Forum (ENP) is an established network of Fortune 5000 C Level and key executive leaders who meet to review "first look" innovations in business and leadership strategies.

Our unique and highly collaborative sessions are held within a non-solicitation environment to encourage leaders to engage, create and build powerful business relationships. www.enpinstitute.com.


The Global Marketing Alliance (GMA) is the only international business community serving marketers around the world, connecting brands and buyers with providers and suppliers. We publish GMA Talkback magazine and a regular NewsWire service. Alongside our must-read content, the GMA organises meet-and-greet lounge areas at major trade shows and events around the world, plus vital international networking parties and gatherings to help you boost your business contacts. So, whatever you specialise in, whichever industry sector you work in and wherever you are in the world, the Global Marketing Alliance is your better business partner. www.the-gma.com


Founded in 1985, the Legal Marketing Association (LMA) is the universal voice of the legal marketing and business development profession, a community that brings together CMOs through entry-level specialists from firms of all sizes, consultants and vendors, lawyers, marketers from other professions and marketing students to share their collective knowledge. LMA has 19 chapters and 26 city groups across the U.S. and Canada, and its more than 3,500 members hail from 48 U.S. states and 15 countries. More than 80 percent of the largest 250 U.S. law firms employ an LMA member. Members at every stage in their career development benefit from participating in LMA’s array of programs and services. For more information, visit www.legalmarketing.org.


Corporate marketers face an empowered and informed business buyer. In today’s technology-saturated environment, customers are further along the purchase process than they’ve ever been—without ever having been in contact with a vendor. As a result, marketers must embrace new technologies and tactics to reach potential leads.

Enter the age of modern marketing. Through innovative technology, valuable content and cutting-edge marketing strategies, modern marketing has transformed how companies identify leads, cultivate prospect relationships and close deals.

Modern Marketing Today is positioned at the intersection of marketing and technology and serves as a resource and open forum for B2B marketers to discuss the people, personalities and best practices that define the world of modern marketing. www.modernmarketingtoday.com


The world’s largest online social media magazine, Social Media Examiner helps businesses discover how to best use social media, blogs and podcasts to connect with customers, drive traffic, generate more brand awareness and increase sales. Our mission is to help you navigate the constantly changing social media jungle. Technorati and AdAge rank Social Media Examiner as one of the world’s Top 5 business blogs. More than 260,000 email subscribers and 800,000 monthly readers look forward to our daily original content. The site contains comprehensive articles on how to use the best social media tools, along with original case studies, reviews of the latest industry research and advice direct from the world’s leading experts. Social Media Examiner also hosts the popular Social Media Marketing Podcast, a top 10 marketing podcast on iTunes, the industry's leading physical conference, Social Media Marketing World, the largest online conference Social Media Success Summit and the Social Media Marketing Networking Club on LinkedIn. www.socialmediaexaminer.com


SoDA is the primary multinational organization focused solely on leading and representing top digital agencies and elite production companies through unparalleled collaboration, knowledge-sharing, business support and exploration of how technology can be leveraged to transform consumer experiences. SoDA provides infrastructure, processes and products to enable knowledge sharing between members around best practices, making our members’ businesses more successful and sharing portions of that output with the broader industry. www.SoDAspeaks.com


The Content Council is the leading organization for branded content and content marketing in North America. Our members include the industry's top publishers, media companies and marketing agencies who create quality, multi-channel strategies for North American and global brands. Our mandate is to promote the continued growth and vitality of the content marketing industry by advocating best practices, fostering thought leadership and commissioning research on the use and effectiveness of content marketing as a discipline. www.thecontentcouncil.org