Executive Director, Global Brand Marketing
Linda Boff is responsible for GE’s global advertising and digital marketing along with the
company’s brand and design strategy. Prior to joining GE, Ms Boff was Chief Marketing Officer of iVillage Properties, part of the NBC Universal. Ms Boff joined GE in early 2004 with 18 years of experience in marketing, advertising and communications, including senior roles at Citigroup, the American Museum of Natural History and Porter Novelli. Ms Boff was named B2B Magazine’s 2012 Digital Marketer of Year. She is a frequent speaker at digital and social media industry events. Ms Boff earned a BA in Political Science and Psychology from Union College.
|B. Bonin Bough|
Vice President, Global Media and Consumer Engagement
B. Bonin Bough is Vice President of Global Media and Consumer Engagement at Mondelēz International. In this role, Mr Bough is responsible for all forms of media, including leading and developing the partnerships, internal capabilities and strategies across all forms of consumer connections, including digital, TV, print and outdoors. Mr Bough has been recognized as one of business’ hottest rising stars in lists that include Fortune’s 2011 40 under 40 and Fast Company’s 2011 100 Most Creative People in Business. Prior to joining Mondelēz International, Mr Bough spent three and a half years at PepsiCo where he oversaw company-wide digital strategy and the implementation of social media tools across PepsiCo’s portfolio of food and beverage brands. Mr Bough was instrumental in integrating digital media into PepsiCo's overall brand vision and growth strategy, helping to make them one of the most innovative companies in the world as recognized by Fast Company in their 2011 Most Innovative Companies issue. Mr Bough’s achievements in the world of interactive marketing have won him numerous awards, including a Webby, Stevie, Golden Pencil and SXSW Viewer's Choice for MrPicassoHead.com. He is the co-author of the 2010 book Perspectives on Social Media Marketing, and is a board member of the Mobile Marketing Association’s Executive Marketing Advisory Board, the Digital Collective and the Social Media Advisory Council. Mr Bough attended Hartwick College, earning degrees in Physics and Political Science.
Chief Marketing Officer
Christa Carone is the Chief Marketing Officer of Xerox Corporation. She was named to this position in September 2008 and was appointed a Vice President of the corporation in May 2010. Ms Carone leads global marketing strategy and initiatives that include market insights and all the communication touch points across paid, earned and owned channels of engagement with Xerox stakeholders. Her responsibilities include advertising, experiential marketing, public relations, internal communications, integrated campaigns, interactive and social marketing, citizenship and the Xerox Foundation. She is also the steward of the company's brand, leading global activities that serve to protect the value of the Xerox name and multi-billion dollar brand. In September 2009, Ms Carone led the multi-stakeholder communication strategy for Xerox’s $6 billion acquisition of Affiliated Computer Services, the largest acquisition in Xerox’s history. One year later, the company launched its most significant marketing campaign in decades to shift legacy perceptions of the brand now that Xerox is the world’s leading enterprise for business process and document management. Ms Carone is an active blogger, offering points of view on marketing and communications for the Forbes CMO network, Fast Company, Harvard Business Review and Ad Age. For the past three consecutive years, Ms Carone has been named one of the best marketers of the year by BtoB Magazine. In 2012, she was named among the most influential marketing and communication professionals in business by Appinions.
Global Director, Small Business Marketing
Arjan Dijk joined Google in September 2008 and is Google’s Global Director of Small Business Marketing. His main responsibility and passion is to help small businesses across the world to get online and succeed online. Mr Dijk has more than 20 years of marketing management experience. He worked for five years at Capital One Europe heading up the Marketing function and was a member of the Executive Leadership Team. Before joining Capital One, Mr Dijk held Brand and Marketing Management roles with Unilever in the world of Ice Cream and Frozen Foods in Europe. Mr Dijk has a BBA degree, a MSc degree in Sociology from the University of Amsterdam and Harvard University, and an MBA from INSEAD. He relocated four years ago from London to San Francisco to work at the Google offices in Mountain View. In addition to his job at Google, Mr Dijk serves as an Executive Board member of the Direct Marketing Association.
Discovery Networks UK & Ireland
As General Manager, Susanna Dinnage is responsible for Discovery’s business across UK and Ireland. Her remit covers 12 channel brands across three genres: Factual, Lifestyle and Entertainment. The portfolio includes the UK’s number one Factual channel in Pay – Discovery Channel – and other highly valued documentary brands such as Animal Planet and Investigation Discovery. On April 30th, Discovery’s Entertainment Channel, TLC launched in high profile slots on all major platforms. Collectively, more than 12 million people view the portfolio every week. Ms Dinnage began her career at MTV Networks where she specialized in audience insight before joining the launch team at Channel 5 in 1996. She gained experience in analysis, scheduling, programming and strategy over 10 years at the terrestrial broadcaster before moving back to Pay television, joining Discovery Channel in 2009. She was promoted to the role of General Manager in October 2010 now leading the growth strategy for the UK business.
Founder & Chief Executive Officer
Michael Dubin is the Founder and Chief Executive Officer of DollarShaveClub.com; a great shave for a few bucks a month. Mr Dubin has spent over 10 years in media and digital marketing. He began his career as an NBC page, moving on to write and produce news at MSNBC. He left to begin a career in digital marketing, first working for a small client services firm in New York City, then moving on to develop custom content for brand advertisers including Gatorade, EA, and Reebok on behalf of Time Inc properties LIFE.com and SI.com. Just prior to Dollar Shave Club, Mr Dubin worked in the video seeding space, a fancy term for driving views to branded social videos made by the likes of LG, Ford, Capital One, Taco Bell and other major brands. He is passionate about comedy and entertainment, having studied Improv and Sketch for over 8 years at UCB NY. He has a BA in History from Emory University. Dollar Shave Club is his second successful entrepreneurial adventure.
Vice President, Marketing Cloud
Shannon Duffy leads Salesforce's Marketing Clouds' global marketing strategy and oversees campaign design and execution, communications, content marketing, public events and the brand's web presence. Prior to this role, Ms Duffy was Vice President of Marketing at Salesforce's Data.com, where she built the Data.com brand across web, community and social channels. Ms Duffy holds a BA in Communications from Boston College.
McKinsey & Company
David Edelman is a Principal at McKinsey. For more than 20 years, Mr Edelman has specialized in helping marketing executives manage the strategy, organization, and infrastructure transformations required to become “digitally adroit” leaders in their markets and industries. As co-leader of the Digital Marketing Strategy group, Mr Edelman has helped Chief Marketing Officers and other executives across industries understand the implications of the evolving digital environment and implement the deep changes needed to enable digital strategies. His recent experience includes transforming marketing strategy and operations to exploit new digital capabilities for multiple clients, developing new digitally based lines of business in financial services, realigning go-to-market channel approach for B2B service providers and designing the organization for a balanced local/global digital marketing process in consumer products. Mr Edelman was previously at Digitas, where he helped clients craft their digital marketing strategies and worked alongside the agency’s creative and technology teams on implementation. He also oversaw all of the agency’s media and CRM analytics services, helping them add cross-channel and advanced targeting capabilities. Before that, as a partner with The Boston Consulting Group, he pioneered early work at the intersection of marketing and database technology, developing their “Segment of One Marketing” strategy service line, and then led development of the E-Commerce practice. A frequent contributor to leading publications, Mr Edelman has also spoken or participated in panels at many top CMO and industry gatherings. He is also on the advisory board of the Yellowbrick Foundation.
Global Media Editor
Andrew Edgecliffe-Johnson has been the FT’s Global Media Editor since July 2005, moving the position from London to New York in July 2008. He leads and coordinates the FT’s global coverage of sectors ranging from the music and movie businesses to digital media and marketing, writes about technology and media for the FT’s Inside Business column and manages a team of media, telecoms and consumer industries reporters in the US and Europe. In 15 years at the FT, Mr Edgecliffe-Johnson has been the FT’s Deputy News Editor, edited its Management Features section (now called Business Life), covered M&A and consumer industries in New York from 1999 to 2002, and written for the influential Lex column. His first position in journalism was as a financial reporter at the Daily Telegraph in London. Mr Edgecliffe-Johnson was the winner of the TJFR “30 under 30” award for young financial journalists in 2000 and 2001. He has served as a judge for The Shorty Awards and co-chaired the FT’s annual Digital Media Conference. Mr Edgecliffe-Johnson graduated from Cambridge University in 1994 with an MA in Italian and French. He often appears on television, radio, media industry panels and FT.com’s View from the Top video interviews.
Chairman and CEO
Scott Ferber is the Chairman and Chief Executive Officer at Videology. Mr Ferber has spent his career utilizing mathematics and data analysis to build profitable businesses and products. With the goal of bringing the accountability of digital media to the expanding video space, he founded Videology in 2007. Since its launch, Videology’s platform is now used by some of the world’s largest marketers, agencies and media companies to connect brands with their targeted consumers. Prior to his work with Videology, most notably Mr Ferber founded Advertising.com in 1998. The company was sold to AOL in 2004. In his role as Chairman and Chief Executive Officer, he was responsible for the company’s stellar operating performance, strategic vision and continued development of its award-winning, proprietary optimization technology. Prior to Advertising.com, Mr Ferber held roles at Fortune 500 companies such as Procter & Gamble, where he developed computer systems and mathematical models to create business practices for plant production and raw material procurement. He was also with the Capital One Financial Corporation, where he leveraged statistical approaches to marketing and financial risk management to develop new businesses outside of the credit card industry. Mr Ferber graduated summa cum laude with a BS degree from the University of Virginia, Department of Systems Engineering in 1991, and a MS from Stanford University, Department of Engineering-Economic Systems in 1992.
McKinsey & Company
Jonathan Gordon is a global leader of McKinsey’s Marketing Return on Investment as well as Branding service lines. He focuses on marketing issues within the consumer packaged goods industry in particular, with an emphasis on portfolio and brand strategy, marketing ROI, marketing organization, and marketing capability building. Since he joined McKinsey, Mr Gordon has served many consumer clients across a range of categories. His recent engagements include leading brand and portfolio strategy for a leading beer company, developing a marketing capability development for a major beverage company, and maximizing marketing channel returns for a global foods company.
Jeff Jarvis is the author of Public Parts: How Sharing in the Digital Age Improves the Way We Work and Live and What Would Google Do? He blogs about media and news at Buzzmachine.com. Mr Jarvis is Associate Professor and Director of the Tow-Knight Center for Entrepreneurial Journalism at the City University of New York’s Graduate School of Journalism. He is Consulting Editor and Partner at Daylife, a news startup. Mr Jarvis consults for media companies and is a public speaker. Until 2005, he was President and Creative Director of Advance.net, the online arm of Advance Publications. Prior to that, he was Creator and Founding Editor of Entertainment Weekly, Sunday Editor and Associate Publisher of the New York Daily News, and TV Critic for TV Guide and People.
Executive Director, Digital Strategy
Evan Kraus is Executive Director, Digital Strategy, of APCO Online®, a service group that delivers powerful, results-focused online communication strategies for APCO Worldwide’s clients around the world. Under his leadership, APCO Online has emerged as a recognized leader in helping clients leverage the online channel to shape their reputation and influence issue environments. Mr Kraus has served as a senior strategic counselor for many of the world’s largest businesses – helping them optimize their Web presence, tell a better corporate story, “push” their messages out to target audiences, shape online issue debates, identify, attract and mobilize supporters and endorsers, conduct outreach to bloggers and other new media channels and analyze the online environment to form strategy. His work includes serving as a strategic communication counselor for a mortgage banking company, where he helped optimize their website, launched paid media to shape legislation reform, managed a third-party recruitment and mobilization program and designed an eBusiness marketing and communications function. He also coordinated the launch of a groundbreaking online communication campaign for a client that exposed hundreds of thousands of opinion elites to campaign messages and streamed real-time news onto NYTimes.com and FinancialTimes.com. Prior to joining APCO in 1996, Mr Kraus worked as a consultant at Booz, Allen and Hamilton. He holds his Bachelor of Science in Aerospace Engineering from the School of Engineering and Applied Science at the University of Virginia.
Founder and Chief Executive Officer
Matti Leshem is Founder and Chief Executive Officer of the Los Angeles-based brand strategy company Protagonist. As a television and digital content veteran, Mr Leshem has spent most of his adult life creating media. From music videos, television and feature films to Internet programming and branded entertainment, he has been at the forefront of using media to generate and disseminate breakthrough concepts for the past 20 years. In 2003, to address the radical change that had begun to affect the advertising industry, in particular the decline of the 30-second commercial and the rise of digital media, Matti Leshem founded Protagonist to develop and execute holistic solutions that truly engage and unite audiences. In a term coined by Mr Leshem as ‘Brand Energy,’ the company creates brand-defining experiences for its partners by utilizing its broad expertise across multi-platform entertainment, technology, culture and advertising. Mr Leshem has led a number of high-profile brand experiences for its blue-chip partners including Pepsi, Newscorp, Weight Watchers, Acxiom, SoBe and Living Proof. He played a key role in developing celebrated campaigns including the ‘Pepsi Refresh Project,’ ‘Pepsi Play for a Billion,’ Mountain Dew’s ‘DEWmocracy’ and many more.
Chief Executive Officer
Brian Lesser is Global Chief Executive Officer of Xaxis, a digital media company servicing over 1,200 marketers in 26 markets across North America, Europe, Asia Pacific and Latin America. Mr Lesser is responsible for delivering targeted digital advertising products that allow clients to reach and better understand their audiences at massive scale. Xaxis delivers these products through the expert use of anonymous consumer data, advertising technology and media relationships.
Prior to his current role, Mr Lesser was Senior Vice President and General Manager of the Media Innovation Group (MIG), a company he founded in 2007. As the leader of the MIG, WPP’s first technology development organization dedicated to media buying and optimization, Brian created the first integrated data management, targeting and ad delivery platform for media agencies. He was instrumental in creating the first and largest agency trading desk, the rapid success of which led to the formation of Xaxis.
Mr Lesser has a BA from the University of Pennsylvania and an MBA from Columbia Business School. Mr Lesser sits on the WPP Digital Advisory Board, the GroupM Global Digital Executive Committee, and the 4A's Data Advisory Council.
Founder and Chief Executive Officer
Prior to theAudience, Oliver Luckett co-founded DigiSynd, a social media outlet that was ultimately acquired by the Walt Disney Company. Mr Luckett served at Disney as co-head of innovation, overseeing Disney brands in social. Additional companies that Mr Luckett founded or held senior positions include: Revver, Inc., a video sharing service of which he was Co-Founder and Senior Vice President of Network Development, iBlast, where he was Co-Founder and Chief Technology Officer, Anschutz Digital Media, where he was Vice President of Network Development, Qwest Communications, a fiber optic network of which he was Chief IP Services Architect and Revilopark, a consulting firm. In 2004 Mr Luckett was heavily involved in the presidential election through his internet efforts with Norman Lear’s non-partisan “Declare Yourself” campaign, which achieved more than one million online voter registrations through partnerships with Yahoo!, Google, IAC/InterActiveCorp and Friendster. Mr Luckett served as Executive Producer for Transcendent Man, a documentary following the life of scientist and inventor Ray Kurzweil. Oliver Luckett is a Vanderbilt University alumni and is a frequent guest lecturer at graduate schools and global industry conferences.
Chief Marketing Officer
Candace Matthews is the Chief Marketing Officer for Amway. In this role, Ms Matthews leads the Amway global marketing strategy and team. Since 2007 she has led category marketing for beauty, nutrition and home brands; the Amway brand; consumer and market Insights; digital and experiential marketing; corporate citizenship; and public relations. Ms Matthews is also an executive officer of the company and member of executive staff, the top advisory team to the Amway Office of the Chief Executive, composed of Amway Chairman Steve Van Andel and President Doug DeVos. Ms Matthews previously served as President of SoftSheen-Carson, Consumer Products Division of L’Oreal USA, and as Vice President, New Product and Package Innovation, and Managing Director, Non-Cola Brands, with the Coca-Cola Company. In addition, she had senior marketing positions at the CIBA Vision Corporation; Bausch + Lomb, Oral Care Division; Procter & Gamble; and General Mills, where she began her marketing career. Ms Matthews received a BSc in Metallurgical Engineering and Administrative and Management Science from Carnegie Mellon University and an MBA from Stanford University. Ms Matthews is a member of the Executive Leadership Council and she is a member of the board of trustees at Carnegie Mellon University and previously served on the Stanford University Graduate School of Business Advisory Council. Ms Matthews’ was cited as one of Advertising Age’s Women to Watch in 2011 and was named one of the 20 Most influential Women in Direct Selling by the Direct Selling News.
Founder and Chief Executive Officer
Dave Morgan is the Chief Executive Officer and Founder of Simulmedia, Inc, a New
York City-based television ad targeting company and operator of the Simulmedia Audience Network, the world’s first data-driven audience network for TV. Simulmedia aggregates TV audiences through partnerships with TV system operators and national networks and reaches all 116 million US TV households. Over the past year, the company helped dozens of national marketers and their agencies target, deliver and measure more than 400 campaigns and see results which were 25-300% better than they were able to achieve with traditional TV ad scheduling and targeting methods. Mr Morgan previously founded and ran TACODA, Inc, an online advertising company that pioneered behavioral online marketing and was acquired by AOL in 2007 for $275 million. After the sale of TACODA, Mr Morgan served a year as Executive Vice
President, Global Advertising Strategy, at AOL, a Time Warner Company (TWX). In 1995, Mr Morgan launched and built Real Media, Inc., one of the world’s first ad serving and online ad network companies and a predecessor to 24/7 Real Media (which was later sold to WPP.)Mr Morgan is a Political Science graduate of The Pennsylvania State University and a holds a JD from the Dickinson School of Law.
Meabh Quoirin is Managing Director of the Future Foundation. Having joined Future Foundation in 2002, Ms Quoirin has held this role since 2009 and is a member of the Board. She is responsible for the team which manages over 200 global clients, ensuring quality responses to evolving client need across all business sectors. Ms Quoirin sits on every internal committee – from Editorial, to Content, to Intelligence – to ensure that the core values of Future Foundation are directly represented in every theatre of the company’s activities, especially within the flagship nVision trend service. In addition, she is currently spearheading Future Foundation’s expansion in North America.
Ms Quoirin personally manages global, large-scale projects commissioned from Future Foundation. Most recently, she has directed trends analyses for clients such as Coca Cola, Bacardi, SABMiller, Adidas, Chivas and Nissan. A regular keynote speaker at industry and Future Foundation conferences, her focus is consistent: how consumer-facing brands can use trends analysis to innovate their way to greater profits.
Ms Quoirin has a BA in Business Studies from the University of Ulster and a Master’s in Socio-Cultural Studies from the University of Strasbourg.
President and Chief Executive Officer
Andrew Robertson has been President and Chief Executive Officer of BBDO Worldwide since June 2004. BBDO Worldwide adds value to its clients’ brands and businesses through its focus on “The Work, The Work, The Work.” It has been named Network of the Year at Cannes five times and is currently the world's most awarded agency network according to The Gunn Report and the Most Creative Network across all communications platforms in the Directory Big Won. Since 2005, BBDO has been honoured as Global Agency of the Year in Ad Age, Adweek (two times) and Campaign (four times). In 2011, BBDO Worldwide was also recognized as the Most Effective Network in the world by the Global Effies.
Founder and Chief Executive Officer
Vivian Rosenthal is the Founder and Chief Executive Officer of Snaps! Snaps! is a mobile, augmented reality app enabling fans to engage with the brands they love by placing virtual, branded content into their photos and sharing those images across their favorite social networks. Snaps! allows brands to engage their followers and enables consumers to become content creators and brand ambassadors. The free Snaps! app is available on iOS and Android. Ms Rosenthal has secured dozens of advertising clients for mobile marketing campaigns via Snaps! including Nike, Bloomingdales, H&M, AT&T, Sony, Microsoft, and Barnes & Noble.
Ms Rosenthal was named one of Creativity Magazine’s top 50 global creatives of 2010 and has spoken at numerous conferences on the intersection of advertising and technology, including the CaT conference by AdAge, TEDx, Ad Tech and Socialize West. She has been a jury member for the Andy Awards, D&AD, One Show Interactive Awards, and the Art Directors Club. She won the Microsoft Storytelling Award for the US in the brand category and was selected as one of the five women CEOs for the L’Oreal Next Awards, honoring women in technology. Ms Rosenthal is a graduate of Brown University and Columbia University.
Vice President, Industry Solutions
Jason Rushforth is a respected technology industry veteran with more than 15 years of experience acquiring and growing businesses, defining and aligning technology offerings, and leading global, world-class teams. Mr Rushforth is currently the Vice President of Industry Solutions at Oracle (ORCL) where he joined via the acquisition of Eloqua. At Eloqua (ELOQ) he served as the General Manager of Industry Solutions. Mr Rushforth is responsible for the delivery and execution of new vertical marketing automation solutions to market modern marketing. Prior to assuming his current position, he was CDC Software's (now Aptean) President of Front Office Solutions and sat on the board of directors for Marketbright (now Act-On).
General Manager, WeatherFX
The Weather Company
Vikram Somaya is General Manager of The Weather Company’s new WeatherFX division. He leads the team that creates localized ad targeting solutions using TWC’s access to location data and the best, most comprehensive weather data in the world. New in 2012, the WeatherFX division builds on TWC’s value proposition and differentiator by using weather analytics, weather triggering and dynamic messaging to connect businesses to consumers through weather and climate. For every weather condition, TWC has the data to deliver a contextually relevant message to any audience at the right time and place. This is possible due to TWC’s reach, its influence on consumer actions and activities, its proprietary technology, and market-level analytics. Mr Somaya joins TWC from Thomson Reuters, where he served as Vice President of Global Operations and Audience. There, he managed the global team across 17 markets in the US, EMEA and APAC, and assessed and managed the rollout of audience data across consumer media and other company divisions. Previously, Mr Somaya helped build out the data-driven marketing company Bluekai as Managing Director of Business Development and Channel Sales. He served as Executive Vice President of Sales and Marketing at Milabra, consulting an early-stage company in machine-learning-derived technologies. He is a frequent presenter at conferences and industry events, representing the audience ecosystem around the use of data. Mr Somaya received a Bachelor’s degree in Art History from Yale University.
Big Blue Robot
Don Sorensen is a Principal at Big Blue Robot. Mr Sorensen is a recognized authority on online reputation management whose expertise and insights have been featured in The New York Times, Forbes, CIO, PCWorld and other publications. His more than 25 years of corporate communications and marketing experience for companies including Novell, Hewlett-Packard, Intel, Sony, AT&T, and AOL, are the foundation upon which he built Big Blue Robot. As Principal of Big Blue Robot, Mr Sorensen works with corporations and their executives around the world to repair, improve, and manage their online reputations. Mr Sorensen is the author of Online Reputation Management: Corporate & Personal. He holds a Communications degree from Brigham Young University and is a published academic author.
Chief Marketing Officer
Marc Speichert joined L’Oréal USA in the newly-created role of Chief Marketing Officer in April, 2010. Reporting directly to L’Oréal USA CEO, Frédéric Rozé, Mr Speichert is responsible for driving and enhancing innovation throughout L’Oréal USA’s four Divisions. These Divisions include Consumer Products (mass), Luxury Products (prestige), Professional Products (salons), and Active Cosmetics (dermatologist offices, medi-spas). In his role, Mr Speichert is also responsible for Corporate Strategic Marketing, Media & Digital, as well as Consumer Market Intelligence.
With over fifteen years experience in the consumer products industry, Mr Speichert has extensive knowledge in the areas of marketing and innovation. He began his career in marketing with an internship in L’Oréal’s Luxury Division in France in 1995, which was where he decided to make marketing his career.
Mr Speichert received his Master’s in Marketing Management from ESCP Europe, and from there went on to hold various marketing positions at Colgate-Palmolive beginning in 1997.
Mr Speichert is a recipient of the 2012 Brand Innovator’s first annual 40 Under 40 and most recently and was inducted into the American Advertising Federation Hall of Achievement that same year. Most recently, Mr speichert received the UJA-Federation of New York’s Maxwell (Mac) Dane Award.
US Media and Marketing Correspondent
Emily Steel is the US Media and Marketing Correspondent for the Financial Times, covering content and distribution companies, digital media innovators and the broader advertising and marketing industry. She is based in New York. Ms Steel previously covered digital media and marketing at The Wall Street Journal, where she contributed several stories to their investigation into online privacy. The series garnered many awards and honors, including a finalist for the Pulitzer Prize in Explanatory Reporting, the Society of Professional Journalist’s (SPJ) Sigma Delta Chi Public Service Award and a Gerald Loeb Award for Online Enterprise. At the Wall Street Journal, Ms Steel also worked as a social media editor. She holds a BA from the School of Journalism and Mass Communications at The University of North Carolina at Chapel Hill.