FT/IFA Business of Football Summit
08:00Registration & Networking
09:50Chair’s Opening Remarks
Roger Blitz, Sports Business Correspondent, Financial Times 
09:55Welcome Address
Marcel Schmid, Chairman, International Football Arena
10:00Opening Address & Interview

Joseph S. Blatter
, President, FIFA
Interviewed by
Roger Blitz ,Sports Business Correspondent, Financial Times

10:30Is the Football Economy in a Bubble?

- Does prudence pay? 
- What threatens the continued economic success of football?
- Quick wins, or in it for the long game?
- Will FFP threaten Europe’s traditional hegemony? 
- What impact will the FIFA World Cup have on Brazil’s economy?

Antônio Carlos Kfouri Aidar, Director of Control, FGV Projetos, Technical Advisory Unit, FGV Foundation
Ron Gourlay, CEO, Chelsea Football Club 
Luiz Argôlo, Federal Deputy
Michael Payne, Former Head of the Marketing Division, International Olympic Committee (IOC) 

Moderated by
Roger Blitz, Sports Business Correspondent, Financial Times 

11:15Brazilian Football: Economic Goals

Brazil’s sports ministry has forecast an economic boost worth more than $70bn from the World Cup. Given that, at the time of writing, there is some concern that Rio will not be ready for 2014, the figure has raised eyebrows in some quarters. How then does the Brazilian government plan to achieve its economic goals for the FIFA World Cup?

Aldo Rebelo, Sports Minister, Brazil
Interviewed by
Joseph Leahy, Brazil Bureau Chief, Financial Times

11:45Fields of Gold: Where is the New Growth in the Football Market?

The traditional home markets like the UK are mature, there's no growth there anymore, but worldwide ever more people are turning especially to Premier League, Champions League and world cups. So in which markets is the big growth going to come?

- Where – and what – are the key areas for growth?
- The Football BRICs (Brazil, Russia, India, China)
- What can be done to increase the value of media rights? 
- The internet – opportunities and threats
- Overcoming the challenges facing rights holders
- Is the football industry ready for a ‘Packer-style’ revolution?

Ian Ayre, CEO, Liverpool FC 
Edward Lange
, CEO, Allianz Brazil
Simon Oliveira
, Global PR, David Beckham
Marcelo De Campos Pinto, Executive Director, Rede Globo

Moderated by
Roger Blitz, Sports Business Correspondent, Financial Times

12:30Networking Lunch
14:00Mayor's Address

Eduardo Paes, Mayor, Rio de Janeiro 

14:15Spotlight on Brazil: The Future of Brazilian Football - at Home and Away

The Brazilian national team has won the FIFA World Cup a record 5 times, but is the Brazilian game beginning to buckle under the pressure of its increasingly technocratic leadership and all the advertising hype?

Our panelists will discuss what Brazil needs to do to build on, and future-proof, its reputation – at home, and away.

- Will Brazil become a world-top-5-league?
- Players’ welfare: looking after Brazilian players in Europe
- Third party ownership of players in South America
- The World Cup legacy
Eduardo Paes, Mayor, Rio de Janeiro
Luiz Eduardo Baptista da Rocha
, VP Marketing, Flamengo
Luis Paulo Rosenberg, VP, Corinthians
Marcos Motta, Founding Partner, Bichara e Motta Advogados
Moderated by
Joseph Leahy, Brazil Bureau Chief, Financial Times

15:00What the Future Holds for World Football

Our panel of World Cup CEOs will share their thoughts on the future of the football business.

Alexey Sorokin
, CEO, LOC, Russia 2018
Hassan al Thawadi, Secretary General, Qatar 2022 Supreme Committee
Ricardo Trade, CEOBrazil 2014 World Cup

Moderated by
Roger Blitz, Sports Business Correspondent, Financial Times  

15:45Networking Tea & Coffee Break

Our panel of football pundits will share their thoughts on the future of the football business, address ‘loose-ends’ and tackle any ‘hot-spot’ issues that have arisen during the course of the day’s discussion. And who’ll win? Dealing with the pressure. What happens if Brazil doesn’t win?

- How is technology changing the business of sport?
- Examples of business model innovation in football 
- Will Brazil win the World Cup?
- What happens if Brazil doesn't win? 

Martin Broughton, Chairman, Sports Investment Partners, & Chairman, British Airways 
Michel Davidovich, GM 2014 FWC Team, Brazil, Coca-Cola
Felipe Faro
, CEO, Santos FC
Carlos Moreira, CEO, Wisekey

Moderated by
Roger Blitz, Sports Business Correspondent, Financial Times 

17:00The State of Play in World Football & Hopes for Brazil 2014

Win-win: Can football play fair and still remain competitive?
Will Brazil be ready?
What will the World Cup 2014 legacy be? And will it last?

Jérôme Valcke, General Secretary, FIFA

17:30Chair's closing remarks and end of summit
Followed by networking drinks reception.