FT Digital Media Conference 2014
 
Day 1: Wednesday 26th March 2014

26/03/2014
08 h 15 - 08 h 55Registration and Networking
08 h 55 - 09 h 00Chair’s opening remarks
Richard Waters, West Coast Editor, Financial Times
PART I: PROFITING FROM DISRUPTION

For traditional media companies, digital disruption has meant the challenge of change and reinvention. How are they starting to lead on digital strategy and innovation? What should they do with their legacy businesses as they shift their focus to digital?

For entrepreneurs, digital disruption has created exciting opportunities to experiment. However, many are still struggling to turn their business into profits. What sets the top profitable companies apart from others and what are the key ingredients for financial success?

09 h 00 - 09 h 30Keynote
Anne Sweeney, Co-Chair, Disney Media Networks, and President, Disney/ABC Television Group, Walt Disney
Moderator: Matthew Garrahan, Global Media Editor, Financial Times
09 h 30 - 10 h 15Interview panel: The profit vs. growth debate
Andrew Fisher, Executive Chairman, Shazam Entertainment
Brent Hoberman, Co-founder, Made.com; PROfounders Capital; Founders Forum
Saul Klein, Partner, Index Ventures
Moderator: Richard Waters, West Coast Editor, Financial Times

At what stage should start-ups be concerned about profits over all-out growth? What margins should they target when they do prioritise profit – should they reinvest every penny in building the business for several years and live with tiny margins? Or should they maximise profits now and potentially jeopardise future revenues?

10 h 15 - 10 h 40Keynote
Mark Thompson, President and CEO, The New York Times Company
Moderator: Matthew Garrahan, Global Media Editor, Financial Times
PART II: KNOW YOUR AUDIENCE
10 h 40 - 11 h 00Fireside chat: Creating exceptional experiences
Nicola Mendelsohn, Vice President EMEA, Facebook
Moderator: Richard Waters, West Coast Editor, Financial Times

In the end, user experience determines whether a concept or product succeeds or fails. How can you generate ideas and stimulate creativity to connect with consumers across multiple platforms in a fresh immersive way?

11 h 00 - 11 h 25Networking refreshment break
11 h 25 - 11 h 45This digital life: Understanding the evolving i-consumer
Adam Bird, Leader of the Media and Entertainment Practice, EMEA, McKinsey & Company
Moderator: Richard Waters, West Coast Editor, Financial Times

Hyperfragmented. Participative. Social. Sensory. Demanding. This is the face of the rapidly evolving digital consumer. Media companies have clouds of data at their fingertips, but the battle is now on to find the ways and means to provide distinctive products, services, and experiences to ensure success in the digital age.

11 h 45 - 12 h 35Panel: Going global: opportunities and challenges
Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestlé
Jimmy Maymann, CEO, The Huffington Post
Genevieve Shore, Chief Product and Marketing Officer, Pearson
David Sternberg, Head of Media, Manchester United
Moderator: Richard Waters, West Coast Editor, Financial Times

What changes should companies expect in their global customer base over the next few years? How will these shifts shape future revenue models? When it comes to social media, should you have a single brand presence, or create a number of tailored presences for different audiences? How can you use mobile to build and monetise a global audience?

12 h 35 - 13 h 05Fireside Chat: Global advertising outlook
Maurice Lévy, Chairman and CEO, Publicis Groupe
Moderator: Richard Waters, West Coast Editor, Financial Times

What shifts in global advertising spend should we expect in the year ahead?

13 h 05 - 14 h 10Lunch and networking with Lunch Address
Andrew Halliwell, Head of Media, Gaming and Technology, Vodafone UK
14 h 10 - 14 h 40Fireside Chat: Millennial minds
Robert Bakish, President and CEO, Viacom International Media Networks
Moderator: Matthew Garrahan, Global Media Editor, Financial Times

Millennials are growing up in an era of ‘living media’, able to access any content, any time or place. How can commercial media companies stay connected to this quicksilver demographic in an emerging environment of almost limitless connectivity and choice?

PART III: THE MONETISATION DILEMMA
14 h 40 - 15 h 30Panel: Content Economics Part I – Advertising
Dawn Airey, Senior Vice President, Yahoo Europe, Middle East and Africa , EMEA
Kevin Gentzel, Chief Revenue Officer, The Washington Post
Jonathan Perelman, GM Video & VP Agency Strategy, BuzzFeed
Caspar Schlickum, CEO, Xaxis EMEA
Moderator: Matthew Garrahan, Global Media Editor, Financial Times

Should you keep your content free and bet your future on advertising revenue? What trends are changing digital advertising and which online advertising models will last the distance? Is mobile advertising finally coming of age? How can you secure premium ad rates in an ad industry increasingly dominated by programmatic buying?

15 h 30 - 15 h 55Networking refreshment break
15 h 55 - 16 h 45Panel: Content Economics Part II – Subscriptions
Mark Foster, Managing Director, Deezer UK & Ireland
Sujay Jaswa, Vice President, Sales and Business Development, Dropbox
Nicholas Lovell, Founder / Author of, GAMESbrief / The Curve
Karl MacGregor, Vice President Digital, WorldPay
Moderator: Richard Waters, West Coast Editor, Financial Times

From music to news to video, many media companies are looking to become less reliant on advertising by boosting subscription revenues. But how do you get people over the hump of subscribing and how do you cut 'churn' by persuading them to renew?

16 h 45 - 17 h 10Fireside Chat
Justin Smith, CEO, Bloomberg Media Group
Moderator: John Gapper, Chief Business Commentator and Associate Editor, Financial Times
17 h 10 - 17 h 15Chair’s closing remarks for day one
Richard Waters, West Coast Editor, Financial Times
17 h 20 - 19 h 30Networking drinks reception