|08 h 15 - 08 h 55||Registration and Networking|
|08 h 55 - 09 h 00||Chair’s opening remarks|
Richard Waters, West Coast Editor, Financial Times
|PART I: PROFITING FROM DISRUPTION|
For traditional media companies, digital disruption has meant the challenge of change and reinvention. How are they starting to lead on digital strategy and innovation? What should they do with their legacy businesses as they shift their focus to digital?
For entrepreneurs, digital disruption has created exciting opportunities to experiment. However, many are still struggling to turn their business into profits. What sets the top profitable companies apart from others and what are the key ingredients for financial success?
|09 h 00 - 09 h 30||Keynote|
Anne Sweeney, Co-Chair, Disney Media Networks, and President, Disney/ABC Television Group, Walt Disney
|09 h 30 - 10 h 15||Interview panel: The profit vs. growth debate |
Andrew Fisher, Executive Chairman, Shazam Entertainment
Brent Hoberman, Co-founder, Made.com; PROfounders Capital; Founders Forum
Saul Klein, Partner, Index Ventures
At what stage should start-ups be concerned about profits over all-out growth? What margins should they target when they do prioritise profit – should they reinvest every penny in building the business for several years and live with tiny margins? Or should they maximise profits now and potentially jeopardise future revenues?
|10 h 15 - 10 h 40||Keynote|
Mark Thompson, President and CEO, The New York Times Company
|PART II: KNOW YOUR AUDIENCE|
|10 h 40 - 11 h 00||Fireside chat: Creating exceptional experiences|
Nicola Mendelsohn, Vice President, EMEA, Facebook
In the end, user experience determines whether a concept or product succeeds or fails. How can you generate ideas and stimulate creativity to connect with consumers across multiple platforms in a fresh immersive way?
|11 h 00 - 11 h 25||Networking refreshment break|
|11 h 25 - 11 h 45||This digital life: Understanding the evolving i-consumer|
Adam Bird, Leader of the Media and Entertainment Practice, EMEA, McKinsey & Company
Hyperfragmented. Participative. Social. Sensory. Demanding. This is the face of the rapidly evolving digital consumer. Media companies have clouds of data at their fingertips, but the battle is now on to find the ways and means to provide distinctive products, services, and experiences to ensure success in the digital age.
|11 h 45 - 12 h 35||Panel: Going global: opportunities and challenges|
Pete Blackshaw, Global Head of Digital Marketing and Social Media, Nestlé, SA
Jimmy Maymann, CEO, The Huffington Post
Genevieve Shore, Chief Product and Marketing Officer, Pearson
David Sternberg, Head of Media, Manchester United
What changes should companies expect in their global customer base over the next few years? How will these shifts shape future revenue models? When it comes to social media, should you have a single brand presence, or create a number of tailored presences for different audiences? How can you use mobile to build and monetise a global audience?
|12 h 35 - 13 h 00||Fireside Chat: Millennial minds|
Robert Bakish, President and CEO, Viacom International Media Networks
Millennials are growing up in an era of ‘living media’, able to access any content, any time or place. How can commercial media companies stay connected to this quicksilver demographic in an emerging environment of almost limitless connectivity and choice?
|13 h 00 - 14 h 10||Lunch and networking|
|14 h 10 - 14 h 40||Fireside Chat: Global advertising outlook |
Maurice Lévy, Chairman and CEO, Publicis Groupe
What shifts in global advertising spend should we expect in the year ahead?
|PART III: THE MONETISATION DILEMMA|
|14 h 40 - 15 h 30||Panel: Content Economics Part I – Advertising |
Dawn Airey, Senior Vice President, EMEA, Yahoo!
Kevin Gentzel, Chief Revenue Officer, The Washington Post
Jonathan Perelman, GM Video & VP Agency Strategy, BuzzFeed
Caspar Schlickum, CEO, Xaxis EMEA
Should you keep your content free and bet your future on advertising revenue? What trends are changing digital advertising and which online advertising models will last the distance? Is mobile advertising finally coming of age? How can you secure premium ad rates in an ad industry increasingly dominated by programmatic buying?
|15 h 30 - 15 h 55||Networking refreshment break|
|15 h 55 - 16 h 45||Panel: Content Economics Part II – Subscriptions |
Mark Foster, Managing Director, Deezer UK & Ireland
Sujay Jaswa, Vice President, Sales and Business Development, Dropbox
Nicholas Lovell, Founder / Author of, GAMESbrief / The Curve
Karl MacGregor, VP Digital, WorldPay
From music to news to video, many media companies are looking to become less reliant on advertising by boosting subscription revenues. But how do you get people over the hump of subscribing and how do you cut 'churn' by persuading them to renew?
|16 h 45 - 17 h 10||Fireside Chat|
Justin Smith, CEO, Bloomberg Media Group
|17 h 10 - 17 h 15||Chair’s closing remarks for day one|
Richard Waters, West Coast Editor, Financial Times